The site turns over more than a million dollars a day in transactions as players sell things to each other. In this three-dimensional space, players can create virtual characters, or avatars, and buy land to build cities and design products. Second Life is a virtual environment developed by Linden Lab, a U.S.-based firm. It is illegal here to make money through games, which is the essence of Second Life’s appeal for many players. Koreans will soon be able to get a second life of their own when the massively popular Second Life virtual world simulation begins a Korean-language service later this year.īut some in the local game industry say that Korea has to get its Internet and gaming regulations in order before the arrival of Second Life.įor example, online gambling, which is banned in Korea, is a big thing in Second Life, where players bet in virtual casinos using virtual money but earning real payouts. A sexy avatar plops herself down at a slot machine in a Second Life casino.